6 edition of Media management found in the catalog.
Includes bibliographical references and indexes.
|Statement||by George Sylvie ... [et al.].|
|Series||Lea"s communiction series|
|LC Classifications||P96.M34 M4 2008|
|The Physical Object|
|LC Control Number||2007035427|
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Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises.
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This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a jargonless, non-technical way—the major management functions.